B2B product marketing to build, launch, and scale

— BEFORE YOU'RE READY TO HIRE FULL-TIME

From baseline positioning to go-to-market, workwedo builds the product marketing foundations you need to launch and scale—while you're hiring, before you hire, or to set up your future PMM for success. Get strategic product marketing support now, without the months long wait.

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strong foundations drive growth

Effective product marketing creates clarity and alignment—whether you're launching something new, entering new markets, or refining your current approach. workwedo helps B2B companies craft the positioning, messaging, and sales enablement assets you need to compete, scale, and win.

Positioning & Messaging

So you can clearly communicate your value and stand out from competitors.

Sales Alignment & Enablement

So your sales team can close more deals, faster.

Go-To-Market Strategy

So you don't waste time and budget on the wrong approach.

Web Copy & Content

So you can build an online presence that converts prospects into customers.

The PMM gap problem

Most B2B companies hit the same timing challenge:

1. YOU NEED PRODUCT MARKETING NOW

  • Sales needs enablement tools

  • Marketing needs clear messaging

  • Launches can't wait 6 months

2. hiring can take 3-6 months

  • Finding the right PMM takes time

  • Interview processes are long

  • Business won’t pause to find the perfect candidate

3. Your new PMM needs foundations

  • No time to start from scratch

  • You need execution from day one

  • Success requires groundwork

workwedo bridges that gap. We build the positioning, messaging, and go-to-market strategy your team needs today—so you maintain momentum while hiring, or set your future PMM up to succeed from week one.

B2B PRODUCTS DON’T SELL themselves

You need product marketing expertise, not another full-time hire.

Whether you're a growing B2B company or an established brand refining your approach, you know you need strong positioning, messaging, and a clear go-to-market strategy. But time and resources are always constrained. Doing it yourself takes focus away from core business priorities, and generic marketing agencies don't specialize in product marketing.

We deliver the strategic product marketing foundations your B2B team needs to gain traction. You get clear, customer-focused product marketing expertise at a fraction of the cost of an in-house hire, with your marketing and sales efforts aligned for growth.

Your product is strong, but your messaging isn't landing.

Broad positioning leads to vague, generic messaging that fails to resonate with your target buyers. workwedo gives you sharp, customer-focused product messaging—so you can clearly articulate your value to the right audience and differentiate from competitors.

With the right foundation, your messaging works as hard as you do, helping prospects immediately understand what your product can do for them and why it matters.

Sales is working hard, but conversations aren't converting.

Without a clear, structured sales narrative, every conversation feels different. Relying on intuition instead of proven messaging frameworks leads to lost opportunities, longer sales cycles, and inconsistent results.

We work with your sales team to create an enablement toolkit that ensures conversations are focused, prospects see value quickly, and your close rates improve. Better alignment between marketing and sales means better results across the board.

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The work we do

B2B PRODUCT MARKETING SERVICES

foundations

Lay the groundwork for your marketing and sales success—whether you're about to launch, actively hiring for PMM, or preparing for future growth. Build the product marketing foundations your team needs today, and what your future product marketer will build upon. Starting now means they can focus on execution from day one, not building basics from scratch.

  • Market differentiation audits

  • ICP assessments and development

  • Positioning frameworks

  • Product messaging frameworks

  • Buyer personas

  • Website copy for homepages and product pages

Enablement

Your sales team needs enablement tools now—not after you finish a 6-month hiring search. We develop the assets your team needs to succeed today: pitch decks, battlecards, and messaging frameworks that work immediately and serve as the foundation for your future PMM's success.

  • Pitch decks

  • Competitive positioning

  • Battlecards

  • One-pagers

  • Case studies

  • Landing pages

fractional product marketing

Get the product marketing support your team needs each month—while you're searching for the right full-time hire, or as a complement to a junior PMM who needs senior guidance. We bridge the gap between "we need PMM" and "we hired the perfect person," ensuring you don't lose momentum during the search.

  • Ongoing messaging updates

  • Content ideation

  • Strategic and tactical input

  • Campaign ideation

  • Acquisition and retention support

  • Research & Analysis

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How we work with b2b teams

Establish your plan

Building effective product marketing starts with solid foundations. Our goal is to move quickly and build out the product marketing strategy and assets you need to guide your marketing and sales efforts.

Whether it's a few key assets to support an existing product or a comprehensive product marketing strategy, we'll work with your team to define the scope and get moving toward measurable success.

Understand your business

We kick things off by learning about your product, your brand, your market, and your goals. To fully understand where you are and where you need to be, we conduct both internal and external research—building relationships with key stakeholders across your organization and gathering insights from your customers and competitors.

Combine expertise with efficiency

We move as fast as you're prepared to. For speed and quality, we combine the experience of seasoned product marketers with proven frameworks, strategic tools, and AI-powered capabilities when appropriate.

Build it together

Success requires alignment and collaboration. We work alongside your team throughout the entire process as we develop the product marketing foundations you need to compete and win in your market.

Are we right for you?

With our approach to bridging the gap to meet your Product Marketing needs, workwedo is perfect for:

Growth-stage companies (Series B+)

Those who are hiring their first or second Product Marketing Manager.

Established B2B companies

Those who have not had a Product Marketing Manager but need one now.

Companies in transition

After their Product Marketing Manager left and are working on filling the position.

Scaling companies

Where a founding Product Marketing Manager needs additional support.

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FAQ

  • Strong product marketing foundations are crucial for B2B success:

    1. It creates clarity around your value proposition. Product marketing forces you to articulate exactly what problem you're solving, who you're solving it for, and how your solution differs from alternatives. This clarity guides product development, sales conversations, and all marketing efforts.

    2. It helps you identify and prioritize your ideal customers. By defining who benefits most from your product, you can focus limited resources on the right accounts and decision-makers instead of trying to appeal to everyone.

    3. It bridges the gap between product and revenue. Product marketing translates technical features into business benefits that resonate with buyers, making it easier for your sales team to communicate value and close deals.

    4. It builds a foundation for scalable, predictable growth. With clear positioning and messaging, you create consistent communications across all channels that reinforce each other and build momentum—rather than sending mixed signals that confuse prospects.

    5. It informs strategy and pricing. Understanding your market position, competitive landscape, and the value customers place on your solution helps you make better decisions about features, pricing, and go-to-market approach.

  • Perfect timing. Most companies spend 3-6 months finding the right product marketing hire. During that search, launches keep happening, sales needs enablement, and marketing needs clear messaging. workwedo builds the positioning, messaging frameworks, and sales enablement tools your team needs while you search. When your new PMM joins, they'll inherit strategic foundations instead of starting from a blank slate—letting them focus on execution and growth from day one. Think of it this way: we set up your new hire for success before they even walk in the door.

  • Our goal is to move as quickly as you're prepared to.

    Once we agree on scope, we start meeting with key stakeholders to understand your product, target audience, competitive landscape, and business goals. Depending on your organization, we might meet with sales leaders, marketing teams, product managers, or executives to gain a complete picture of your product marketing needs.

    Project timelines depend on scope and complexity, but most Foundation engagements take 4-8 weeks, while Enablement work typically runs 6-10 weeks. Ongoing Support is structured as a month-to-month engagement that scales with your needs.

  • Sometimes it takes a few iterations to get things exactly right. As we develop your product marketing foundations, we'll review progress together and gather feedback from your team, making adjustments along the way. Our process is collaborative—we want you to feel confident in what we're building together.

    Once your foundations are in place, if you need updates based on new product features, market shifts, or expansion into new customer segments, we recommend our Ongoing Support service to keep your product marketing fresh and effective.

  • Our pricing is project-based and tailored to your specific needs. Whether you need a few core assets to strengthen your current efforts or comprehensive ongoing product marketing support, workwedo can scale with you.

    Contact us to discuss your needs and goals. We'd love to understand your challenges and explore how we can help.

  • Both. We work with B2B companies at various stages—from well-funded startups building their first go-to-market strategy to established brands refining their positioning or launching new products. What matters most is that you're committed to getting your product marketing right.